Integrations > Moengage
About Moengage
MoEngage is a customer engagement platform that helps companies deliver personalized customer experiences across multiple channels. The platform supports email, push notifications, SMS, and web messaging channels. It uses AI-powered analytics to segment customers, automate marketing campaigns, and provide insights through features like user path analysis and cohort analysis.
Benefits
With this integration you can push Wingify campaign data to Moengage. This would allow you to analyze Wingify campaign performance with granular metrics within Moengage, understand which test variations drive better user engagement, and leverage these insights to create highly targeted engagement campaigns in Moengage.
Use cases
1. Personalized Re-engagement Campaigns
When visitors interact with different variations in Wingify tests, this behavioral data is automatically transferred to MoEngage. Marketing teams can then harness this data to craft personalized email and push notification campaigns.
For example, if a user showed higher engagement with a Wingify test variation highlighting “free shipping” over “10% discount” on the product page, MoEngage can automatically trigger email campaigns emphasizing free shipping benefits for that user.
2. Audience Segmentation & Targeting
Rather than relying on basic demographic or behavioral segments, marketers can create sophisticated audience segments in Moengage based on how users respond to different Wingify experiments.
For instance, when users who saw Wingify’s “Premium Features” A/B test variant convert better, Moengage automatically tags them as “Premium-Interested” and sends personalized premium upgrade emails with targeted offers based on their experiment interaction.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
