Integrations > Klaviyo
About Klaviyo
Klaviyo is a B2C CRM and marketing automation platform focused on eCommerce. It enables businesses to personalize customer engagement through email and SMS marketing driven by unified data and AI insights.
Benefits
With this integration, you can seamlessly push Wingify campaign data into Klaviyo. Once in Klaviyo, this data can be leveraged to create targeted audience segments based on your user’s experimentation activity.
Use cases
1. Run engagement campaigns based on A/B test participation
Imagine you’re an ecommerce brand running an A/B test in Wingify comparing two shipping options:
Variation A: Free shipping
Variation B: Instant shipping with a surcharge
While Wingify handles the experiment, you may want to continue the rest of the customer communication through Klaviyo: your primary messaging platform.
With this integration, you can segment customers in Klaviyo based on the variation they experienced. This allows you to send tailored SMS or email campaigns aligned with the shipping option they saw, creating a relevant customer journey.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Features by plan
| Feature | Growth | Pro | Enterprise |
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
