Integrations > Clearbit
About Clearbit
Clearbit is a B2B data company offering enrichment APIs that aggregate public data from various public sources to provide detailed company and person information, helping businesses with lead generation, marketing, and sales operations. Their core products include enrichment, prospecting, and reveal tools.
Benefits
The Wingify<>Clearbit integration empowers businesses to leverage company-level data from IP addresses to run optimization campaigns in VWO. It basically allows you to leverage Clearbit’s firmographic data and use it to segment users in Wingify both before and after a campaign is launched.
Feature Availability
- Pre-segmentation: Available with Wingify Pro plan and above
- Post-segmentation: Requires Enterprise plan with Data360 module enabled
Use cases
1. Enterprise account targeting
Create specific experiences for visitors from targeted enterprise accounts. For example, when someone from Microsoft visits your site, automatically display relevant case studies from tech giants, and show enterprise-specific features.
2. Targeted A/B tests
Run sophisticated, industry-specific A/B tests that speak directly to different market segments. For instance, test different hero sections where financial companies see “Secure your data with 99.99% uptime” with bank logos, while SaaS companies see “Scale faster with 2x productivity” with tech logos.
3. Targeted behavioral analysis
Unlock deeper insights into how target accounts interact with your platform. Segment heatmaps, session recordings, and funnel analysis by company attributes like industry, size, and technology stack, available from Clearbit. Use these insights to continuously refine your ABM strategy and improve conversion rates for specific customer segments.
Shared data
Enrich your user data (like company, region, industry etc) within Wingify Data360 by integrating with external tools. This enriched data allows you to segment users more effectively across the Wingify platform.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Audience Targeting
Data from third-party tools is used to target visitors in Wingify campaigns (e.g., 6sense's Firmographic data, Marketo's Smart lists, Segment's audiences). |
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User Profile Enrichment
Enrich your user data (like company, region, industry etc) within Wingify Data360 by integrating with external tools. This enriched data allows you to segment users more effectively across the Wingify platform. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
