Integrations > Adobe Experience Platform
About Adobe Experience Platform
Adobe Experience Platform is a real-time customer data management system that unifies, standardizes, and analyzes customer information from any source to deliver personalized experiences at scale. It centralizes data, powers 360-degree customer profiles, and supports integration with other Adobe Experience Cloud applications
Benefits
The benefits of integrating Wingify with Adobe Experience Platform (AEP) are twofold. It enables businesses:
a) To import AEP’s audience directly within Wingify campaigns in real time so that they can run targeted A/B tests and deliver personalized experience to specific audience groups.
b) To push Wingify campaign data into AEP via Adobe Data collection, allowing them to enrich user profile with experimentation data. This also helps them create segments in AEP based on the user’s testing history.
Use cases
1. Run targeted A/B tests on AEP’s audience groups
Leverage AEP’s real-time audience segments (e.g., high-value customers, cart abandoners, or new visitors) to run tailored A/B tests in Wingify. For instance, show exclusive offers to loyal customers and discounted bundles to price-sensitive users, ensuring tests align with specific audience behaviors and preferences.
2. Analyze downstream impact of experiment
By segmenting users based on their experiment variation, you can analyze its downstream effects on the user’s overall buying journey. For instance, you can analyze how landing on a particular variation affected the user purchase, or overall engagement on your website.
3. Check session recording and heatmaps of AEP’s audience
Import key AEP audience segments (e.g., high-value customers, cart abandoners) into Wingify to analyze their behavior in Wingify Insights. For example, study session recordings or heatmaps of users from AEP’s “at-risk churn” segment to identify friction points in their journey and prioritize fixes.
Shared data
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool.
Data from third-party tools is used to target visitors in Wingify campaigns (e.g., 6sense's Firmographic data, Marketo's Smart lists, Segment's audiences).
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Export Campaign Info
Visitors are tagged with their experiment and variation ID during their session, and this data is pushed to the integrated tool. |
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Audience Targeting
Data from third-party tools is used to target visitors in Wingify campaigns (e.g., 6sense's Firmographic data, Marketo's Smart lists, Segment's audiences). |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
