AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

Ebook

27 UX Principles

Psychological concepts to improve your B2B website

27 UX Principles

Why you must read this eBook

Customers are willing to pay more for a better buying experience.

Top B2B brands like HubSpot, SEMrush, WordPress, and Canva consistently deliver outstanding user experiences by applying powerful UX concepts and psychological principles.

In this eBook, we present 27 essential UX and psychological principles. With real-world examples for each principle, we’ll guide you on how to use these insights to improve your website’s information processing, boost visitor engagement, streamline onboarding, and build lasting trust. Ready to elevate your UX game? Download the eBook now!

 

Get your copy

Thank you.

You can now download a copy of the eBook by clicking on the button below. We have also sent a copy of the same over your submitted email address for your future reference.

Download Ebook

More ebooks for you

Small Tests. Big Wins. 3.0

A curated collection of real CRO experiments that turned small changes into big business wins — with practical ideas you can apply to your own optimization program.

Get the ebook →
The Personalization Playbook

The Personalization Playbook guides you to create truly relevant and human experiences that adapt in real time to customer needs. Learn how curiosity and experimentation unlock deeper connections and lasting loyalty in a fast-evolving digital world.

Get the ebook →
Adaptable by Design

Learn how experimentation teams can overcome complexity, unlock actionable insights, and turn small tests into big wins. This guide, created with Modus, offers strategies to balance efficiency and growth, preparing you to lead with clarity in 2025.

Get the ebook →

The better way to test,
learn and grow

Get a Demo Start Trial