Ebook
Original research, based on a survey of 2,000 consumers in North America and Europe, that sheds light on consumer expectations around personalization.
Website personalization has become widespread throughout the internet. But what type of personalization do consumers actually want? Are there times brands cross the line? How can e-commerce companies be sure they’re offering the best possible customer experience?
That’s why we surveyed 2,000 consumers in North America and Europe – to discover first-hand.
Surprise shipping fees were the most popular answer for why someone would switch to shopping on a different site for the same product – above too much advertising, poor site navigation or search tools, and even concerns over data privacy.
You can now download a copy of the eBook by clicking on the button below. We have also sent a copy of the same over your submitted email address for your future reference.
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