Ebook
How to Use Social Proof to Increase Conversion Rates
Social proof messaging is powerful. Learn how to use it to nudge browsers into buyers and readers into subscribers with our new e-book.
Ebook
Social proof messaging is powerful. Learn how to use it to nudge browsers into buyers and readers into subscribers with our new e-book.
Introduction
Website optimization specialists have known about social proof since Dr. Robert Cialdini made the idea famous in the 1980s.
Challenge
Today, there are a myriad of ways to put this powerful cognitive bias to use on your website to increase engagement and transactions. Our latest e-book takes a deep dive.
What you’ll get
A framework for implementing social proof
Use case from NYX Professional Makeup on how to use social proof messaging to increase e-commerce transactions
What a ‘digital nudge’ is and how to use them
How to fit common cognitive biases into your conversion optimization strategy
Especially when they are uncertain, people will look to the actions and behaviors of others to determine their own.
– Robert Cialdini
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