Build, Scale, or Reinvent Your CRO Team

Introduction
So, you’re thinking of building a Conversion Rate Optimization team? Or scaling up what you already have? Perfect – you’re on your first step towards more revenue and better customer experiences.

Challenge
Now, the hard part: how should you structure your team? There’s more than one model out there, and you’ll want to be sure to get off on the right foot. That’s why we interviewed CRO experts and our very own Customer Success team to provide a framework for building, scaling, or reinventing your CRO Team.

What you’ll learnWhat to do when you’re just starting out
Pros and cons of each of the four major CRO models
What experts have to say on the subject
It is possible to find the unique, rare people, I call them optimization unicorns, who have this ability to hold these two opposing mindsets, this creative, inspiration-driven, and the data-driven mindset, all at once, and be able to switch between the two of them.
It’s very rare to find one person that can do that. If you do, hold on to them, tightly. But if you have the right process in place, you can actually bake those two mindsets into the process, so you don’t have to find those unique unicorns, as I said you can get by with a horse that has a bump on its head instead.
– Chris Goward, Founder of WiderFunnel