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Sushant Sharma

Sushant Sharma

Product Marketing Head

Learning Product, Marketing and Product Marketing - some times all at once. I work with B2B product companies to improve product footprint, adoption and user-led growth. I work with customer facing teams to gather feedback, learn trends and push information. Will talk for hours discussing positioning, user motivation and possibly rant about how user research is still mostly theoretical. Have strong opinions on org culture. Always up for a coffee/beer.

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The Psychology Behind a Sale | Persuading Conversions Through Cognitive Biases
14 Min Read

The Psychology Behind a Sale | Persuading Conversions Through Cognitive Biases