AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger
Pratyusha Guha

Pratyusha Guha

Manager

Hi, I’m Pratyusha Guha, manager - content marketing at VWO. For the past 6 years, I’ve written B2B content for various brands, but my journey into the world of experimentation began with writing about eCommerce optimization. Since then, I’ve dived deep into A/B testing and conversion rate optimization, translating complex concepts into content that’s clear, actionable, and human. At VWO, I now write extensively about building a culture of experimentation, using data to drive UX decisions, and optimizing digital experiences across industries like SaaS, travel, and e-learning.

Their posts have been read by 808 people

We tweet useful stuff daily

How Data Can Drive Increased Personalization
10 Min Read

How Data Can Drive Increased Personalization

Getting Started With Mobile App A/B Testing? Here Are Ideas You Can Try Immediately 
15 Min Read

Getting Started With Mobile App A/B Testing? Here Are Ideas You Can Try Immediately 

What Does a Low Conversion Rate Say About Your Website?
13 Min Read

What Does a Low Conversion Rate Say About Your Website?

eCommerce A/B Testing Ideas Part I: Create a Great First Impression With Your eCommerce Homepage
15+ Min Read

eCommerce A/B Testing Ideas Part I: Create a Great First Impression With Your eCommerce Homepage

How to Become a Wingify Affiliate in Easy Steps – A Quick Guide 
5 Min Read

How to Become a Wingify Affiliate in Easy Steps – A Quick Guide 

How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations
12 Min Read

How to Really Win at Experimentation (Even When You Don’t) – Approach and Inspirations

<strong>How to Become a Successful Wingify Affiliate</strong>
8 Min Read

How to Become a Successful Wingify Affiliate

CDP vs DMP: What is the difference and Which one do you need?
11 Min Read

CDP vs DMP: What is the difference and Which one do you need?

5 Marketing Strategies To Grow Your Business During a Recession
10 Min Read

5 Marketing Strategies To Grow Your Business During a Recession

13 Best A/B Testing Tools & Softwares in 2026 [Ranked by CRO Experts]
15+ Min Read

13 Best A/B Testing Tools & Softwares in 2026 [Ranked by CRO Experts]

11 Best Free Heatmap Tools & Software For Your Business [2026]
15+ Min Read

11 Best Free Heatmap Tools & Software For Your Business [2026]

Master Website Design for Conversion Optimization – Our Tips and Suggestions
15+ Min Read

Master Website Design for Conversion Optimization – Our Tips and Suggestions

<<<678