Webinar
Nilesh Patel
Founder and CEO
Rahul Jain
Ex - Product Management
A visitor to your website comes with an expectation. If that expectation is met they’ll fill up a form. But a second thought at this moment might drive them away from the macro conversion of doing any monetary transaction on your website.
In this webinar co-presented with Nilesh Patel, CEO of LeadSquared, we discuss how you can make your online and offline efforts work in tandem by not only optimizing their experience so they fill up the form but also assisting them to macro conversion post form fill.
Laura Amin is an INSEAD graduate who currently is straddling both Product Management and Product Marketing at ecobee Inc. which introduced the world’s first smart wi-fi thermostat to help millions of consumers save money, conserve energy, and seamlessly bring home automation into their lives. She talk about the data dilemma we constantly face and how to navigate it.
A marketer’s instinct is to go after the entire audience that is not converting. Rishi shares his work on this insight and lays down a tactful way to improve conversion rates by expanding on the buyers who are considering or have ever considered your product.
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