Using customer data as a fuel for personalization

The webinar, hosted by Ajit from Wingify, features Daniel Nokes, the Commercial Director at Ematters. The discussion revolves around personalization in marketing, data management, and the importance of GDPR compliance. Daniel provides insights and practical examples from Domino's, Aldi, and Opel. He emphasizes the necessity of personalization in today's marketing landscape and the importance of aligning marketing activities with customer expectations. He also shares the significant impact personalization can have on engagement and conversion KPIs. 

The webinar includes a Q&A session, where attendees ask about email personalization tools, GDPR compliance, and expanding first-party databases. Daniel recommends several platforms for email personalization, including Salesforce, Celigent, Adobe, and SendGrid, but advises attendees to choose a platform that suits their specific needs. He also stresses the importance of obtaining consent before storing personal data and complying with GDPR guidelines. 

The webinar concludes with Ajit thanking everyone for their participation and promising to send the materials to all registrants. Daniel offers his assistance to anyone wanting to strategize their first-party data and invites attendees to contact him for further information.