Webinar
João Corona
Customer Success Manager, Pipefy
The webinar, hosted by Siddhartha from Wingify, focused on the importance of digital touchpoints in the customer journey and the role of A/B testing in improving these experiences. Siddhartha, an expert in conversion optimization, discussed the process of making incremental improvements through qualitative and heuristic analysis data, leading to hypothesis formation and testing.
He also explained the concept of A/B testing, its types, and its significance in determining the impact of changes made on digital properties. The guest speaker, João Corona from Pipefy, shared his insights on automation in supporting the customer lifecycle. The session concluded with a poll to understand the attendees' current practices regarding A/B testing.
From the early stages of growth to scaling and expanding into enterprise-level success, every eCommerce business faces unique challenges. Ilan Hurwitz shares how to navigate these phases with effective experimentation, actionable strategies, and practical tips that can drive real results at each stage.
Ilan Hurwitz
Ever wondered which types of landing pages work best? Raphael Paulin-Daigle, CEO, SplitBase will share five types you should definitely test out. Plus, he'll show you how to match your landing pages perfectly with your customer's buying journey and ad campaigns for maximum impact.
Raphael Paulin-Daigle
Free for 30 days. No credit card required.
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