Webinar
João Corona
Customer Success Manager, Pipefy
The webinar, hosted by Siddhartha from Wingify, focused on the importance of digital touchpoints in the customer journey and the role of A/B testing in improving these experiences. Siddhartha, an expert in conversion optimization, discussed the process of making incremental improvements through qualitative and heuristic analysis data, leading to hypothesis formation and testing.
He also explained the concept of A/B testing, its types, and its significance in determining the impact of changes made on digital properties. The guest speaker, João Corona from Pipefy, shared his insights on automation in supporting the customer lifecycle. The session concluded with a poll to understand the attendees' current practices regarding A/B testing.
In this webinar, we'll explore the critical role of first-party data in today's landscape of mounting data privacy concerns and regulations. You'll learn strategies to capture, deploy and leverage first-party data to advance into the ecosystem of the future.
Amaury Ortolland
CRO is the keystone of your eCommerce or SaaS business, but personalization is the keystone to boosting CRO performance. In this webinar, we will discuss the right recipe of CRO tools that drive performance and more.
Miles Hoogwerf
Free for 30 days. No credit card required.
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