Webinar
Starting Experimentation and Scaling to Personalization
Sarah Fruy
VP of Marketing
Webinar
Sarah Fruy
VP of Marketing
The webinar, led by Sarah Fruy, former VP of Marketing at Linqia, focuses on the importance of adaptable and data-driven marketing strategies. Sarah shares her experiences in changing the North Star Metric based on the evolving goals of the business, emphasizing the need to understand the customer journey and what drives results. She also discusses the role of experimentation in validating assumptions and formulating hypotheses.
The host facilitated an engaging Q&A session, addressing questions about eliminating assumptions in hypothesis formulation. Attendees are assured that the recording and presentation will be shared post-webinar.
Discover how to boost conversions without a big budget or team. In this webinar, Cameron Calder, Founder of Hype Digital, will share effective CRO strategies for limited resources, low traffic, and small crews.
Cameron Calder
Getting high-impact A/B test ideas is one of the most important parts of CRO. In this webinar, Rich Page, a CRO expert with 15 years of experience, will review eCommerce websites live and offer A/B test ideas that will convert more users into buyers.
Rich Page
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