The New Rules of Beauty E-Commerce in 2025

The beauty industry is evolving fast. Are you keeping up with what really matters to today’s online shoppers?

Join Wingify’s Lara Hourquebie and Justin Trout for a fireside chat as they break down the latest consumer insights from our exclusive cosmetics e-commerce report. Discover what’s driving purchases, what’s stopping conversions, and which digital features are truly making a difference for beauty brands in 2025.

Expect real data, actionable strategies, and expert stories you can take back to your team.

?‍? What we’ll cover:

• What really drives beauty purchases online
  Unpack the top factors influencing shoppers today and how you can leverage them for higher conversions.
• The biggest barriers to conversion
  Learn why shipping costs and payment options are causing shoppers to abandon carts, and what you can do to remove friction at checkout.
• The features that help shoppers decide
  See which on-site tools, like reviews, product comparisons, and ingredient breakdowns, are most valued by beauty consumers, and how to implement them for maximum impact.