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Webinar

How to Optimize for SaaS Retention

40 mins
Shanelle Mullin

Shanelle Mullin

Customer Acquisition Program Manager, CRO

Shopify

You know about optimization and experimentation at the top of the funnel. Voice of customer landing page copy that increased conversions by 15%, form field tweaks that increased MQLs by 12% – you’ve heard it all before. But what about mid- and bottom-of-funnel optimization and experimentation?

The Pareto Principle states that you get 80% of your revenue from 20% of your customers and acquiring new customers is 5-25 times more expensive than retaining existing customers. So, learn the step-by-step process for getting more out of your entire SaaS lifecycle.

Key Takeaways

  • How to clearly define your customer lifetime value (LTV)
  • How to choose the right metrics at every stage of the lifecycle
  • How to choose the right audiences for your optimization and experimentation efforts
  • How to avoid interference and degrading results

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Behavioral Analytics: Turning Customer Data into Action

Learn how to turn customer behavior into actionable insights, uncover friction points, and connect analytics with experimentation to optimize digital experiences and drive measurable growth. Join Wingify on 28 October at 11:30 AM Dubai Time (GST)

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