Event
Experience Next Amsterdam
Experience Next is Wingify's global meet-up for people shaping digital experiences every day. From client and partner talks across the globe to panel discussions, it’s a space for ideas, insights, and genuine connection.
Register Here!
What it is
Our global customer meet-up, bringing together teams from across industries who are all working on digital experience in different ways, hosted each year in Paris, London, Manchester, and New York – this time, we’re in Amsterdam.
What to expect
Inspiring keynotes and hands-on sessions packed with fresh ideas and real strategies from industry leaders. Plus, plenty of time to connect with fellow attendees over drinks and good conversation.
Why attend
To step out of the day-to-day, get a fresh perspective, and come back with ideas (and connections) you’ll actually use. You’ll meet people working through the same challenges, share experiences, and pick up new ways of thinking along the way.
Your day at a glance
1:30pm – 2:00pm | Welcome Drinks
Join us at 2:00 PM at the NEMO Science Museum in Amsterdam for welcome drinks and some time to mingle before the sessions kick off.
2:00pm – 2:30pm | Opening Keynote
Discover our vision/roadmap of Wingify
Alix De Sagazan, CEO & Co-founder at Wingify
Julie Dumont, CPO at Wingify
2:30pm – 3:00pm | Asics: From Volume to Value—Why Testing Velocity Drives Real Wins
Andrey Prokhorov, Digital Experience Optimization Manager at Asics EMEA
3:00pm – 3:30pm | De Nieuwe Zaak & Studio Anneloes: Experiments of the future in the age of AI
Marlies Wilms Floet, CRO, UX Research & Digital Strategy Specialist at De Nieuwe Zaak
Désiree Laureijssen, Lead E-commerce B2C Stores at Studio Anneloes
3:30pm – 4:00pm | Networking Break
4:00pm – 4:30pm | PagerDuty: 7.5x Faster: How Wandz + Claude Transformed Experiment Reporting
Laura Freire, Senior Growth Marketing Manager at PagerDuty
4:30pm – 5:00pm | Panel: Experimentation Without Borders
A cross-industry conversation exploring how organizations across government, e-commerce, retail, and beyond approach experimentation, the challenges they face, and the lessons that can translate across sectors.
John Hughes, VP of Marketing at Wingify
Johannes Mandl, Head of Digital Intelligence at Better Collective
Lucas de Visser, Data Scientist/Analyst at Gemeente Den Haag
Oğuz Günal, Web Analyst at Gemeente Den Haag
5:00pm – 8:00pm | Cocktails & Networking
The talks may be done, but the evening’s just beginning. Join us for cocktails, conversation, and a chance to unwind with fellow attendees, speakers, and the VWO AB Tasty team.
Where will the event take place?
Nemo Science Museum, Amsterdam, Netherlands
Oosterdok 2, 1011 VX Amsterdam, Netherlands
Rising from the water in Amsterdam’s harbor, NEMO Science Museum is one of the city’s most playful landmarks. Designed by architect Renzo Piano to look like a giant green ship, it’s packed with five floors of hands-on exhibits — from bubbles and chain reactions to everyday physics. Proof that science can be as fun as it is fascinating.
The better way to test,
learn and grow
