AB Tasty and VWO have united, because half the loop was never enough.

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Event

Executive Roundtable 2026

Invite-only Wingify & Paved Digital Executive Roundtable at Totti’s Rozelle, Sydney on 1st May. Join digital leaders for a private discussion on experimentation, AI personalisation, data-driven insights, and conversion growth.

Tottis' Rozelle, 197 Evans St, Rozelle NSW 2039
12:30 - 15:00

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You’re Invited: An Executive Roundtable at Totti’s

On 1st May, a select group of Sydney’s digital leaders will gather in the Private Dining Room at Totti’s Rozelle for an honest, high-value conversation on what it truly takes to drive conversion today.


Conversion Is No Longer About Traffic. It’s About Experience.

Online demand converts only when experiences feel intentional — powered by meaningful experimentation, sharper insights, seamless journeys, and a deep understanding of consumer behavior.

This executive roundtable is designed for leaders who are not just running tests — but are committed to building a culture of learning.

This is an invite-only event. Seats are intentionally limited to ensure quality discussion and peer depth.

What We’ll Explore:

An open, closed-door discussion around:

  • Why most organisations test, but don’t truly learn — and how to fix it

  • Extracting powerful insights even when experiments don’t “win”

  • Using data to make hard conversations easier

  • The role of experimentation in an AI-driven personalisation world

Expect candid dialogue, shared challenges, and practical perspectives from peers facing similar growth mandates.

Meet your hosts

Becky Peebles

Becky Peebles

Associate Director, ANZ, VWO AB Tasty

VWO AB Tasty
Natalia Gamarra

Natalia Gamarra

Area VP & GM, ANZ, VWO AB Tasty

VWO AB Tasty
Paul Tannock

Paul Tannock

Chief Growth Officer, Paved Digital

Paved Digital
Damian Purvis

Damian Purvis

Director, Paved Digital

Paved Digital
Adam Ruse

Adam Ruse

Web User Interface and User Experience Designer, IMB Bank

IMB Bank
Jason Lima

Jason Lima

Online Marketing Manager, IMB Bank

IMB Bank

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