Wingify Personalization Suite > Emotions
Wingify Emotions segments every visitor by emotional need in 30 seconds - so your tests win more, your personalization lands harder, and your next move is never a guess.
Two shoppers can follow the same path for completely different reasons: one needs reassurance, the other wants the deal.
If your experience only speaks to one motivation, tests flatline, personalization stalls, and revenue slips away.
No complex segments to build. No new data sources to integrate.
No engineering tickets to file.
Wingify Emotions uses in-session behavior to assign each visitor to one of 10 emotional need profiles in about 30 seconds.
Use the same emotional segments across A/B tests, personalization, targeting, and analytics — with no duplicated setup.
No manual rule-building, no third-party data stitching, no cookie dependencies. The engine classifies visitors automatically and keeps learning as they interact.
Emotional needs are stable over time, even as behaviors shift. That makes emotion-based campaigns a stronger foundation for projecting long-term performance.
Generic personalization targets segments. Wingify Emotions targets motivation, showing each visitor the experience that feels right to convert.
Emotion-based personalization campaigns built on these profiles typically drive revenue increases between 5% and 10%.
A standard A/B test wins around 20% of the time. With Wingify Emotions layered on, 60% of variations show positive business impact.
Break down any experiment by emotional profile to uncover variations that resonate strongly with one group, even when the aggregate result looks inconclusive.
When a variation performs for a specific emotional need, promote it from test to personalized experience in a few clicks.
See which emotional segments represent your biggest opportunity gaps, and build your roadmap around the audiences with the most untapped potential.
100M+
Customer journeys analyzed
20K+
Online surveys
200+
A/B tests studied
8
years of behavioral research and development
Use emotional segments as a steady measurement layer to project campaign returns with more confidence.
Identify where in the journey specific emotional needs are going unmet, and quantify the revenue at stake if you leave them unaddressed.
Push emotional segmentation data into the tools your team already uses, adding the why to dashboards that only show the what.
Turn Wingify Emotions on through the platform without additional tagging or setup.
Design emotion-targeted experiences using the same drag-and-drop editor your team already uses for testing and personalization.
Combine emotional profiles with first-party cohorts, external segments, or behavioral filters for highly specific targeting.
Segmentation runs on anonymous in-session behavior, so the engine works even as third-party cookies disappear.
Strategists work directly with your team to translate emotional insights into concrete campaign ideas.
Visitors are profiled within roughly 30 seconds of landing, so personalization can trigger inside the same session.
Wingify Emotions was designed so marketing, CRO, and product teams can act on visitor psychology directly, with no IT project sitting between them and their roadmap.
Wingify Emotions runs on your existing tag. Activation is a toggle, not an implementation.
The engine works from anonymous in-session behavior. No third-party cookies, no new tracking schema, no data warehouse work required.
The platform surfaces where emotional needs are unmet in your funnel and suggests specific changes your team can ship without rebuilding the page.
Segmentation is based on anonymous behavioral signals, not personal identifiers. Built to respect privacy regulations like GDPR and CPPA.
Within 2 weeks, Groupama had their results. It was an instant win, with targeted messaging from Wingify Emotions leading to a 10% increase in quote submissions. They also saw a 2 point increase in passage to the next step of the quote form, nudging customers further through the funnel.
Start with what you need today and add more as you grow, all on one connected platform.
Explore Wingify PersonalizationRead real-time signals to understand who your users are and what they want, the moment they arrive.
Create, manage, and activate customer segments across experiences so teams can target the right audiences with more relevant journeys.
Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.
We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.
Data centers in the US, the EU, and India.
A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.
Here is what teams usually ask before they start
Wingify Emotions is built for CRO managers, experimentation leads, personalization specialists, and product teams running optimization programs at scale. It is particularly valuable for teams whose A/B tests frequently come back inconclusive, or who want to move beyond rule-based personalization into AI-driven segmentation.
Behavioral segments describe what visitors did. Emotional segments describe why they did it. The two are complementary, but emotional profiles tend to be more stable over time, which makes them a stronger foundation for personalization that does not need constant maintenance and for ROI forecasts that hold up across quarters.
No. Wingify Emotions runs on the existing tag. Activation is a toggle inside the platform. There is no separate SDK, no new data layer, and no engineering ticket required to get started.
Yes. The engine segments visitors based on anonymous in-session behavioral signals, not personal identifiers or third-party cookies. It is GDPR and CCPA compliant by design.
Wingify Emotions classifies visitors into 10 emotional need profiles, rooted in nearly a decade of behavioral psychology research. Each profile represents a different underlying motivation that shapes how visitors browse, evaluate, and decide:
- Quality: Visitors seeking detailed, qualitative information before deciding.
- Competition: Visitors motivated by winning, being first, or getting the best option available.
- Change: Visitors looking to discover something new and break out of routine.
- Understanding: Visitors who want structured, factual information laid out clearly.
- Attention: Visitors who want to feel taken care of at every step.
- Safety: Visitors who need to feel secure and in control before committing.
- Notoriety: Visitors drawn to low-risk options already validated by others.
- Immediacy: Visitors who respond to constant stimulation and clear next actions.
- Comfort: Visitors looking for a calm, frictionless experience with minimal effort.
- Community: Visitors motivated by connection to people and shared values.
Emotional segmentation groups visitors by the underlying motivations and emotional needs that influence how they decide. Behavioral segmentation groups visitors by what they do, such as pages visited, clicks, traffic source, or purchase history. Wingify Emotions is an emotional segmentation engine: it reads behavioral signals from a visitor’s journey and infers the emotional need profile most likely to shape their decisions.
No. Wingify Emotions is cookie-less by design and doesn't use any third-party tracking.
Free for 30 days. No credit card required.
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