Ebook
Cosmetics & Consumer Behavior: A Global Industry Report
Discover understand what today’s cosmetics consumers want and how brands are adapting to deliver it.
Ebook
Discover understand what today’s cosmetics consumers want and how brands are adapting to deliver it.
The Cosmetics Industry is valued at $532 billion. It’s an industry that appears to remain constant even in the face of disruption (the so-called “Lipstick Effect” helping secure its reputation as being “recession proof”). This report takes a closer look at the trends shaping and elevating the Cosmetics Industry, from the influence of digitally native brands to how artificial intelligence is shaping everything from product formulas to hyper-personalized customer experiences.
How is the Cosmetics Industry adapting in the face of unprecedented digital advancements and the global disruption of AI?
…If there’s one underlying theme this industry report should spotlight it’s the necessity of relevance. Consumers want tailored experiences and custom products. They want products and regimens that adapt with them, and artificial intelligence can be the conduit to smarter cosmetics.
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