AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

Webinar

Unifying A/B Tests with Feature Management for Continuous Development

30 mins
Thejas Sridhar

Thejas Sridhar

Sr. Marketing Manager

What’s common across companies like Netflix, Airbnb, Amazon, and Google? – Their ability to continuously experiment and roll out enhancements quickly across all aspects of their business. Today, every business is fundamentally a technology business. To stay ahead of the competition, you must iterate quickly with experiments across configurations in search algorithms, navigation, checkout flows, discounts, and security settings without breaking existing experience. That’s precisely what unifying experimentation with feature management enables for you.

Join Thejas Sridhar, Manager of Product Marketing, to explore the power of unifying A/B testing and feature management for continuous development. 

Key Takeaways

  • Experiment quickly: Unify A/B testing and feature management, empowering your teams to iterate across your tech stack without going through the code review cycle each time.
  • Make data-driven decisions: Measure the impact of experiments across critical business metrics and release better variations analytically.
  • Understand cohort-specific behavior: Slice your experiment reports using different filters to understand how user cohorts react to the change and their impact on your metrics.
  • Release features with confidence: Leverage feature flags to control rollouts, gradually exposing new features to specific user groups for controlled testing before full deployment.

More Webinars

Be Christmas Sale ready – Best Strategies for Cart Abandonment Reduction and Recovery

With 35+ years of experience, 4 experts have come together to show how you can effectively reduce your cart abandonment rate and also convert abandoning visitors into customers.

Jan Marks Jan Marks
Oliver Engelbrecht Oliver Engelbrecht
Watch Now

Maximizing Your Charity’s Impact with A/B Testing

In this webinar, you'll discover how A/B testing can amplify your charity's fundraising potential, coupled with a resonant, impact-driven strategic plan to kickstart your CRO journey as a non-profit.

Matthew Hussey Matthew Hussey
Watch Now

The better way to test,
learn and grow

Get a Demo Start Trial