Webinar
Thejas Sridhar
Sr. Marketing Manager
What’s common across companies like Netflix, Airbnb, Amazon, and Google? – Their ability to continuously experiment and roll out enhancements quickly across all aspects of their business. Today, every business is fundamentally a technology business. To stay ahead of the competition, you must iterate quickly with experiments across configurations in search algorithms, navigation, checkout flows, discounts, and security settings without breaking existing experience. That’s precisely what unifying experimentation with feature management enables for you.
Join Thejas Sridhar, Manager of Product Marketing, to explore the power of unifying A/B testing and feature management for continuous development.
Nimrod shares insights on what it takes to build and drive a culture of experimentation in a PLG company. He reveals his secret sauce on how to scale ad-spend and keep conversion-oriented metrics intact.
Even with advanced tech, achieving high-converting customer funnels requires the vital ingredient of emotions. In this session, Talia Wolf will reveal how to harness Emotional Marketing for conversion impact and seamlessly integrate it into your experimental design.
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