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Webinar

How to use UX Research to Enhance Your Conversion Strategy: Expert Opinion

50 mins
Shannon Kelly

Shannon Kelly

User Interface Designer

OverDrive

In this session, Shannon will share her experience in building and driving conversion-boosting strategies and how using qualitative UX research alongside quantitative data has helped her do this successfully.

What you will learn

  • Why isn't quantitative data enough?
  • What are some instances where utilizing qualitative data can drive strategy?
  • What are some real-world examples where user experience research has helped increase conversion rates?

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