AB Tasty and VWO have united, because half the loop was never enough.

Learn about the merger

Webinar

Top or Flop? The Live Experiment Challenge

Mélanie Debein

Mélanie Debein

Data, Analytics & Optimization Manager

Jellyfish
Havva Hassan

Havva Hassan

Global CX Director

Jellyfish
Rebecca Smith

Rebecca Smith

Senior Customer Success Manager

VWO AB Tasty

Not every experiment is a winner – and that’s exactly why we love them.

In this live session, we’ll dive into real experiments and A/B tests – the ones that nailed it, the ones that surprised us, and the ones that humbled us.

We’ll walk through the idea, the hypothesis, and the setup… and before we reveal the results, you’ll get to interact and vote live on whether each test was a top or a flop.

Because even when a test doesn’t perform as expected, the learning is often the biggest win.

Together with Jellyfish, our partner since 2013, we’ll walk through 5 experiments that truly moved the needle, across banking, luxury, and beauty.

What you’ll learn:

  • How to turn test results, good and bad, into meaningful decisions
  • Why some “sure bets” flop (and what they reveal about user behavior)
  • Practical experiment ideas you can adapt and run yourself
  • A smarter way to judge tests beyond simple win/lose outcomes

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