The Spontaneous Shift – How AI Is Changing the Way We Shop

E-commerce never stands still. Just when you think you’ve mapped the customer journey, it shifts.

Join Wingify as we explore the changing shape of consumer behaviour across APAC, with insights from leading Australian retailer Snooze. As competition grows and customer expectations evolve, understanding what truly drives conversion has never been more important.

Using Snooze’s recent campaign activity and insights from our Consumer E-Commerce Trends research, we’ll unpack how promotional moments are changing, why customers expect more than discounts, and how small experience changes can significantly impact engagement and purchase.

This session will explore how brands can move beyond static campaigns to create more responsive, insight-led e-commerce experiences through smarter experimentation, personalisation and campaign execution.

What you’ll learn:

• The GenAI Explosion: Why brands must adapt to being “read” by machines as well as people
• The Impulse Revolution: How smart recommendations can increase basket size and drive spontaneous purchases
• The Loyalty Loop: Why customers are returning to brands that reward and personalise their experience