Webinar
Bjarn Brunenberg
Experimentation Lead
Too many businesses fail to connect their strategy with their testing programs, leading to a lack of meaningful growth. But why?
The root problem is the ‘strategic gap’—the disconnect between management’s targets and the teams solving core problems.
In the world of testing, two types of companies emerge:
Company A: They chase quick wins, treating testing as tactical gambles. This leads to siloed teams, sloppy decision-making, and no growth.
Company B: They use experimentation as an operational model. They learn fast, make informed decisions, and solve strategic problems as a team.
Non-strategic testing isn’t just a missed opportunity; it has a compounding effect that can break your business.
So, how do we bridge the strategic gap and become Company B?
In this session, Bjarn Brunenberg, Experimentation Lead at TomTom Group, will present his powerful framework that transforms ambitious targets into strategic experimentation. This model empowers teams to make high-quality, aligned decisions rapidly.
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