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Webinar

The Crawl-Walk-Run of Optimization

70 mins
Sigi Bessesen

Sigi Bessesen

Head of Optimization

HSBC

Companies of the scale of HSBC work differently. They have stringent processes and timelines. User experience is their primary competitive advantage. Making even a minor change on the web page requires significant deliberation.

In this talk, Sigi will take you through setting up an optimization function and enabling a team to operate. Making use of his experience (ex-Google and ex-Adobe) and his present role leading Optimization at HSBC, Sigi will share what has worked for him.

What Sigi Will Share

  • How optimization team is structured at HSBC
  • Building blocks of an optimization program
  • What Sigi learned from his experience in leading optimization teams across the globe

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