Webinar
Sigi Bessesen
Head of Optimization
Companies of the scale of HSBC work differently. They have stringent processes and timelines. User experience is their primary competitive advantage. Making even a minor change on the web page requires significant deliberation.
In this talk, Sigi will take you through setting up an optimization function and enabling a team to operate. Making use of his experience (ex-Google and ex-Adobe) and his present role leading Optimization at HSBC, Sigi will share what has worked for him.
In Episode 4 of The Taste Test, host Kate Feng from Wingify sits down with Kit Heighway, Director of Optimisation at Daydot (part of FutureGroup), to explore how…
Stop juggling multiple tools—and multiple subscriptions. Digital optimization is too often fragmented. You analyze user behavior in one platform, then switch to another to run experiments. The result?…
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