Integraciones > Snowflake
About Snowflake
Snowflake is a cloud-based data platform that helps businesses store, process, and analyze large amounts of data. It separates storage and computing resources, allowing you to scale each independently and pay only for what you use. Think of it as a modern data warehouse that’s faster, more flexible, and easier to manage than traditional solutions.
Benefits
The integration allows you to stream Wingify experiment data directly into Snowflake, enabling you to consolidate your testing data in a powerful, scalable data warehouse.
It also gives you the ability to combine Wingify’s A/B testing results with other data sources (like Salesforce CRM data) in Snowflake. This consolidation allows you to run complex SQL queries, and understand customer behavior patterns across different segments.
Use cases
1. Cross-platform data analysis
Combine Wingify’s A/B testing data with data from other platforms (like Salesforce). For example, if you run an A/B test on your checkout page showing different promotional offers (Variation A: «10% off» vs Variation B: «Free Shipping»), you can join this data with your Salesforce CRM data to discover that while Variation B had a higher overall conversion rate, Variation A was actually more effective for high-value customers.
2. Advanced SQL query capabilities
With Wingify data in Snowflake, run custom queries to analyze variant performance across regions, device types, or user cohorts—insights often hard to achieve with native Wingify reporting.
Shared data
Detailed Wingify Testing, and Personalize data (both currently downloadable as CSV) is pushed to the integrated tool.
Features by plan
| Feature | Growth | Pro | Enterprise |
|---|---|---|---|
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Export Campaign Data
Detailed Wingify Testing, and Personalize data (both currently downloadable as CSV) is pushed to the integrated tool. |
As a hands-on user of Wingify, I’ve personally experienced how quickly it allows prototyping and testing of new ideas, features, and content. The ability to push changes, without having to involve multiple teams to relaunch areas of the site can’t be praised highly enough, and the ability to reverse those same changes instantaneously is equally as useful.
Senior Group Product, Design Manager
