Webinar
Johann Van Tonder
CEO
Utkarsh Rai
Ex - Product Marketer
Personas seem to have fallen out of favor in recent years. “I don’t think you can build a great product or experience for a person that doesn’t exist,” Jason Fried famously wrote. The criticism has not been unwarranted. Many personas are a waste of time. On the other hand, there are businesses who have gained success by defining their day-to-day marketing around personas.
In this webinar, CRO experts from AWA digital and Phil Cave will share their first-hand experience about building personas and what value well-constructed personas adds to your optimization program.
This session will help you Identify friction areas and conversion roadblock in your customer onboarding experience
Wes Bush
Utkarsh Rai
In this webinar, Rishi Rawat answers fundamental questions about creating an eCommerce marketing strategy. He will share case studies & examples from his 13+ years of experience of helping businesses discover conversion opportunities.
Rishi Rawat
Shubhankar Gupta
Free for 30 days. No credit card required.
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Increase in Trial activation
Free for 30 days. No credit card required.