Agentic Experience Optimization Platform
The best experience is different for every visitor. Wingz AI understands your users, decides what to do next, and autonomously optimizes every interaction.
No blindspots. No guesswork. Just growth.
The Problem
You have more data, more tools, and more AI than ever, yet visitors still get a generic experience. The insights exist, but are stuck in silos.
Wingify closes the gap between knowing and doing. Decide and act in the same place, on one foundation.
Meet every visitor in the moment, with a loop that senses what they need, decides what should happen next, and turns that decision into a more relevant experience.
Introducing Wingz
Wingz isn't an assistant sitting on top of one tool. It's Wingify's agentic AI layer that works across the whole loop, with the context, intelligence, and activation to move from understanding to action.
You set the direction and guardrails. Wingz figures out what to do next and acts on it.
Explore Wingz AIProduct Offerings
Every offering runs on the same data and the same intelligence, so what you learn in one becomes an action in the next.
Wingify Experimentation Suite
Run more experiments without the manual work. Wingz proposes hypotheses, sets up tests, and provides the result.
Learn MoreWingify Personalization Suite
Tailor experiences to live behavior, context, and intent. Wingz builds the audience and picks the content.
Learn MoreWingify Analytics Suite
Behavior, journeys, and feedback in one place, so the signals behind every number stay visible.
Learn MoreWingify Feature Management Suite
Release to the right cohorts and expand or revert based on what happens. Wingz monitors the rollout and flags what needs attention.
Learn MoreWingify Commerce Suite
Search, recommendations, and catalogue merchandising working together on one storefront.
Learn MoreWingify Customer Engagement Suite
Reach people based on the intent they’ve already shown. Wingz picks the right moment and channel.
Learn MoreWingify Data Platform
Every product offering reads from the same customer profile. An audience built once, works everywhere.
One identity
Sessions, devices, and actions stitched into a single profile.
Enrich data before it's used
Add metrics like predicted lifetime value, affinity, and intent computed on top of raw behavior.
Use it everywhere
Segments export to the analytics, marketing, and sales tools you already run.
Growth, product, and digital teams share the same challenge: you're accountable for the outcome, but not fully responsible for the experience that drives it.
Test bold ideas, personalize for audiences you can't identify yet, and prove what actually moved conversion.
Use real visitor signals to personalize journeys, engage high-intent audiences, and keep every message connected to what people need now.
Roll out behind flags, measure real behavior instead of opinions, and let the same understanding that powers the site power your product decisions too.
Connect pages, search, recommendations, merchandising, and customer journeys around one evolving understanding of the visitor.
+ 1 %
Increase in Clicks
“I see Wingify as more of a partner who works with us as part of our team, rather than just a vendor.” Read Company Story →
AB Tasty & VWO merger
Half the customer loop wasn't enough. That's why we've united two powerful platforms to provide the ultimate digital experience optimization solution. VWO and AB Tasty have come together to help teams look closer, act faster, and optimize every digital interaction — from first insight to final outcome.
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16
Years
140+
Countries
4,000+
Customers
530B+
Experiences
Wingify meets the highest security and data privacy standards across the globe, with 24/7 priority support.
We carry industry-leading certifications. Your data stays protected while helping you meet global and regional regulatory requirements with confidence.
Data centers in the US, the EU, and India.
A dedicated success manager and technical experts, with 24/7 support and a consistent CSAT of 99%.
Here is what teams usually ask before they start
The Wingify platform includes six product offerings that run on one shared foundation:
Experimentation: Website experimentation built for non-technical teams
Personalization: Real-time adaptive personalization
Analyze: Heatmaps, session recordings, funnels, and surveys
Feature Management: Feature flagging, rollouts, and server-side experimentation
Commerce: Semantic search, product & content recommendations, and merchandising
Engage: Behavior-triggered browser push notifications
Separate tools each hold a slice of the true customer picture, so insight sits in one place and action in another. Wingify runs analytics, experimentation, personalization, feature management, and engagement on one customer profile, so that you learn about users and fix their friction in the same place.
Wingz AI is Wingify's agentic AI layer that carries the context & intelligence across all Wingify products.
It runs your optimization loop as one continuous cycle — understand, decide, act, and learn — so every visitor gets the most relevant experience for them, and you move from insight to action faster, autonomously.
You set the objectives, strategy, and guardrails, and Wingz helps you act faster than a team could alone.
It operates across experimentation, personalization, user behavior analysis, and feature rollouts.
You don't need developers for most of Wingify's web experimentation and personalization work. After a one-time install of the SmartCode snippet, marketers and product teams build tests, target audiences, and launch personalization within the platform. Server-side experiments and feature management, however, use Wingify's SDKs, which developers integrate once in your codebase and ship feature builds, after which product teams or engineers can manage feature configs from the Wingify dashboard. So we cater to each team based on how they prefer to work.
Getting started with Wingify's website optimization products is just one step: Install the SmartCode snippet on your site.
For Feature Management, you need to integrate an SDK in your codebase based on your tech stack. Website behavior analysis, experimentation, and personalization can go live the same day, with no engineering team required after SmartCode installation. Feature Management, however, you would need to make some code-level configurations, that may take longer.
You can start on a 30-day free trial with no credit card, or book a demo for a guided setup. Onboarding support and product training come included.
Yes. Wingify is committed to complying with the GDPR and other applicable data protection laws. We have established comprehensive privacy and security programs designed to protect customer data and support GDPR requirements, including data subject rights, contractual data protection commitments, international data transfer safeguards, and appropriate technical and organisational measures. Wingify has a dedicated global Data Protection Officer (DPO) who oversees our privacy and data protection program and supports compliance with applicable data protection requirements worldwide.
Security and privacy are built into our products, processes, and infrastructure by design. We use measures such as encryption for both data at rest and in-transit, pseudonymisation, anonymisation, access controls, and ongoing security assessments to protect the confidentiality, integrity, availability, and privacy of customer data. Our security and privacy practices are also independently assessed against recognised standards by third-party reputed auditors, including ISO 27001 ISMS, ISO 27701 PIMS, ISO 27017 Cloud security, ISO 27018 Cloud Privacy, PCI DSS v4.0.1 and SOC 2 Type II.
We are committed to transparency and continuously strengthen our security and privacy practices as regulations, technologies, and threats evolve.
Free for 30 days. No credit card required.
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