Celebrating Experiment-Driven Marketing
An online event by Wingify featuring leaders in Conversion Optimization and User Experience Design.
An online event by Wingify featuring leaders in Conversion Optimization and User Experience Design.
Every millisecond decides whether a user will stay or leave Bing. In this session, hear from Ronny himself how Bing ensures a great experience to its users.
To rule opinions out of decision making you need to have experimentation mindset throughout the company. Paras shares how you can do that in 4 steps.
In this session, you will learn why value proposition is the single most important thing to test for huge conversion uplifts.
Curious how a business with million visitors across the world runs experiments at such a large scale? Get your answers in this interview with Lukas.
In this interview, Brian shares the methodology that can be used for user research, and how businesses can squeeze out insights from user research studies.
This presentation will walk you through a case study of how a company applied JTBD theory to understand what consumers really wanted.
Watch to learn how much information can behavioral science reveal about shoppers' buying behavior.
Context can be used as a strategy. Learn how to prioritize the voice of customer research findings and create a process for testing and action.
Learn what thoughts and efforts went into redesigning HubSpot's academy website, and how they collect data to inform decision-making along the way.
In this interview, get a peek into how experiments are run at Avast and what does their experimentation culture look like.
Learn how Europe's leading train app delivers the best ticket booking experience to its users through online experimentation.
This presentation is all about providing a practical set of ideas to leverage within your website experiments.
Encyclopaedia Britannica combined customer research and testing to recognize their changing reader base and bring their consumers new products and on-site tools for a better learning experience.
Once you start winning, getting buy-in for Conversion Rate Optimization becomes easier. Martin walks you through winning tests that you can implement right away.
Drawing on the content of his new book, FRICTION (McGraw Hill), Dooley will show how user effort affects conversion, retention, and even online reputation.
Check out stories of how brands have been achieving success through online experimentation.
Free for 30 days. No credit card required.
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