Testing Big vs. Testing Small – How To Evolve a Product Rapidly Without Sacrificing Learnings.

In this webinar, Iqbal Ali, Optimization Specialist Consultant at Mild Frenzy Limited discussed the balance between "Testing Big vs. Testing Small". He addressed the common question of why not to use Multivariate Testing (MVT) for everything, explaining the risk of false results due to multiple variations and the need for high traffic and significance. He suggested bundling experiments based on their goals and themes, and setting limits on the number of hypotheses.

Iqbal also highlighted the importance of identifying 'need to' experiments that require isolation due to high risk or curiosity. He emphasized the need for a controlled approach to bundling, considering factors like development dependencies and lower development effort. The webinar aimed to equip attendees with practical strategies for their own CRO programs.