Personalization: Beyond Just Real-Time
Real-time personalization has become a key way for brands to create more relevant and responsive experiences to level-up your brand’s success. By adapting to what users are doing in the moment, it helps guide them toward decisions more effectively.
But behavior alone doesn’t tell the full story. A shopper might hesitate before making a purchase, and without understanding why – it’s difficult to deliver the right message, design, or interaction to move them forward.
Imagine a shopper who seeks reassurance. This refers to needing clear return policies, secure payment signals, and trustworthy reviews before making a purchase. Without recognizing this need for confidence and security when shopping, how can you deliver the right pop-ups, banners, or design elements to make them comfortable enough to convert?
This is where the perfect pairing in EmotionsAI and AdaptiveCX can take you one step further.
Reacting to a user’s in-session behavior to serve them relevant content is a powerful way to personalize the shopping experience while they’re still on the site. But what if that’s only half the story?
From Insight to Impact: The Power of Why and What
The ultimate personalization happens when you combine real-time behavioral adaptation with a deep emotional understanding. It’s the difference between knowing what a visitor is doing and understanding why they are doing it.
This clever, unbeatable combination that Wingify’s AdaptiveCX and EmotionsAI were built to achieve can turn every interaction into a truly resonant experience.
The “Why” Engine: EmotionsAI for Deeper Understanding
Imagine being able to recognize who a visitor is the moment they arrive at your site. This means not just understanding what they click, but how they behave. Subtle signals like hesitation, repeated comparisons, or quick exits can reveal what they’re looking for. Without any additional information needed, you can identify whether they need reassurance, inspiration, urgency, or simplicity and adapt their experience instantly to align with their shopping desires.
EmotionsAI does the same thing, but online. It picks up on behavioral signals instead of facial expressions or tone of voice, identifies what a shopper is feeling in that moment, and helps deliver the kind of experience that truly fits their emotional needs. This can range from needing to feel comforted, a sense of established trust, that’s building trust, or sparking excitement to encourage a purchase.
Brands can use EmotionsAI to turn their website from a static storefront into a perceptive sales associate that knows exactly how to respond to a user’s specific needs.
EmotionsAI: Decoding the “Why” Behind the Click
It can be challenging to know which campaigns or pop-ups to use when you don’t know what the user wants in the first place. This is where EmotionsAI is designed to help brands better understand their user’s needs and intent while shopping.
EmotionsAI works by grouping users into 10 different emotional categories:
By collecting this valuable information, EmotionsAI goes beyond behavior to uncover the emotional drivers behind a user’s actions. These segmentations provide a layer of perception that behavioral data alone can’t, as it profiles users according to their live activities.
In learning why users act the way that they do, EmotionsAI can allow brands to understand a shopper’s motivation – which allows for tools like AdaptiveCX to create more appealing content and campaigns for each individual consumer.
The “What” Engine: AdaptiveCX for In-the-Moment Action
Understanding why your users behave the way they do is crucial to providing them the best experience possible when shopping. Once your brand can put itself into each shopper’s shoes with EmotionsAI, you can then create the most relevant experiences for each user. This is exactly where AdaptiveCX steps in.
AdaptiveCX: The Engine of Instant Relevance
AdaptiveCX is a tool that analyzes live, in-session signals such as clicks, scrolls, and mouse movements to predict intent and instantly adapt the experience. By providing insights from these various behaviors in a mere 20 milliseconds, its cookieless design makes it perfect for tackling personalization for the 90% of anonymous visitors.
Think of it as the action-oriented part of the team. AdaptiveCX is the engine that takes the guesswork out of personalization by focusing on what the user is doing right now. It doesn’t rely on slow, historical data, but instead continuously processes real-time signals to anticipate a visitor’s needs. This makes it possible to deliver adaptive search results, personalized recommendations, and tailored content on the fly.
With AdaptiveCX, brands can easily ensure that every visitor, known or anonymous, receives a curated experience that maximizes both engagement and the potential for conversion.
Better Together: How the Power Team Transforms Personalization
AdaptiveCX and EmotionsAI are each powerful in their own right – but together, they form an unstoppable personalization duo.
EmotionsAI acts as the “why” engine. In just seconds, it reads the emotional signals of each visitor and identifies their predominant need – whether that’s security, understanding, or a sense of belonging.
AdaptiveCX then serves as the “what” engine. This refers to detecting and predicting individual affinities and behaviors in real time as users navigate, capturing their immediate intent at every touchpoint.
Together, they give brands everything they need to dynamically adapt each visitor’s journey on the fly — through tailored activation scenarios that are 100% personalized to the individual.
The result is a seamless loop: emotional intelligence informs real-time action, and real-time action brings emotional insight to life.
That’s the power of the duo: delivering the right message, to the right person, at the right time, and in the right way.
The Future is Adaptive and Empathetic
The future of personalization isn’t just about being fast. Empathy and insights combined are an indispensable duo that lead to stronger insights and bigger wins.
By pairing the predictive power of AdaptiveCX with the emotional intelligence of EmotionsAI, brands can create experiences that are not only relevant, but resonant with the user – building trust and driving sustainable growth in a cookieless world.
Don’t Just Adapt: Connect
Brands are tasked with the complicated challenge of adapting to users’ needs while they’re still shopping. Usually, it’s a struggle to know both what they want and how to accommodate it – but EmotionsAI and AdaptiveCX together remove that guesswork, delivering a level of personalization and impact that consistently exceeds expectations.
Are you ready to see teamwork make the dream work with EmotionsAI and AdaptiveCX?
Frequently asked questions (FAQs)
AdaptiveCX is a real-time personalization engine that analyzes a visitor’s live, in-session behavior to predict their intent and instantly adapt the website experience accordingly. EmotionsAI, on the other hand, is a segmentation tool that identifies a visitor’s emotional needs and motivations.
Yes, you should absolutely use both EmotionsAI and AdaptiveCX – as together, they create a powerful personalization strategy. Think of EmotionsAI as the “why” and AdaptiveCX as the “how”. AdaptiveCX will deliver the “what” (the right experience at the right time), whereas EmotionsAI provides the “why”. By teaming up, your brand can significantly increase both revenue and engagement.
Any company, regardless of their industry, can benefit from the use of AdaptiveCX and EmotionsAI – especially those with a significant online presence. Leading global brands in fashion, beauty, retail, finance, and travel have successfully used AdaptiveCX and EmotionsAI to increase revenue and improve customer engagement.
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Kate Feng holds a degree in International Business from SKEMA Business School, where she researched ethical AI personalization in advertising. She is Growth Marketer and Creative Strategist at AB Tasty and founded fashion brand KATE FENG PARIS company based in Paris.
