Webinar
Types of Experimentation Options
Rohan Shorey
Product Trainer
Webinar Summary
Not all testing hypotheses are created equal. Trying to redesign an entire multi-step signup flow using a simple A/B test—or running a high-complexity Multivariate Test on a low-traffic page—can lead to inconclusive data, wasted engineering time, and misleading results.
In this live session, Types of Experimentation Options, we break down the specific use cases for A/B, Multivariate, and Split URL testing. You’ll learn how to build your first MVT campaign, use the duration calculator to set realistic test timelines, master Split test redirects, and analyze multi-variable reporting to identify exactly which elements drive conversions.
What We’ll Cover
We’ll guide you step-by-step through seven comprehensive modules:
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A/B vs. MVT vs. Split URL Testing: Understand the technical and structural differences between testing individual page elements, multi-variable interactions, and completely different hosted page paths.
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Creating Your First Multivariate Test (MVT): Learn how to define multiple sections on a page, pair combination variations, and test how different elements interact with each other in real time.
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Understanding the Duration Calculator: Master sample size calculation, baseline conversion rates, minimum detectable effect (MDE), and traffic allocation to know exactly how long your test needs to run.
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Campaign Options in Multivariate Testing: Explore combination weighting, fractional factorial vs. full factorial designs, and controlling traffic distribution across MVT combinations.
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Previews — Ensuring Changes Work Properly: How to cross-test dozens of generated MVT combinations or redirect Split URLs across different devices and browsers prior to launch.
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Creating a Split Test: How to set up server-side or client-side redirect rules, query parameter handling, and canonical URL tags to prevent SEO penalties during full page redesigns.
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Reporting & Evaluating Results: Learn how to read MVT combination reports, identify individual element contribution vs. interaction effects, and make data-backed winning decisions.
Who Should Attend?
This session is designed for practitioners who want to expand their optimization toolkit beyond basic A/B testing:
| Attendee Role | Primary Benefit |
| CRO & Growth Marketers | Know precisely when to deploy an A/B, MVT, or Split test to maximize statistical velocity. |
| UX & Product Designers | Understand how element combinations interact on-page before committing to a full redesign. |
| Frontend Developers | Learn how to set up clean Split URL redirects and prevent page flicker or canonical issues. |
| Data & Web Analysts | Master sample size requirements and MVT interaction reporting to ensure accurate data readouts. |
What you will learn
- A Testing Methodology Matrix: Clear criteria on when to pick A/B vs. Split URL vs. Multivariate testing based on traffic levels and scope.
- Practical MVT Blueprint: Hands-on experience setting up multi-section combinations and analyzing complex element interactions.
- Data-Backed Timelines: The ability to use the duration calculator to avoid stopping tests too early or running them unnecessarily long.
- Flawless Split Tests: Confidence in setting up URL redirect experiments without impacting site speed or SEO rankings.
Watch Now
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