Rollouts and Data360

Webinar Summary

Launching a new feature or site change to 100% of your audience all at once can be risky. At the same time, delivering hyper-relevant experiences requires a single, reliable source of truth for your user data.

In this live session, Rollouts & Data360, we’ll explore how to mitigate deployment risk using Feature Rollouts and how to supercharge your experimentation ecosystem with Data360. You’ll learn how to gradually release features to targeted groups, maintain complete data hygiene with Audits, build unified user Profiles, and automate real-time actions using dynamic Triggers.

What We’ll Cover

We’ll guide you step-by-step through five core operational modules:

• Creating Your First Rollout: A practical walkthrough on setting up feature flags and staged rollouts to deploy updates smoothly without downtime or user disruption.

• Rollouts vs. Testing & Personalization: Understanding the core differences—when to validate a hypothesis (Testing), when to tailor content (Personalization), and when to safely release code or UI changes (Rollouts).

• Using Audits: How to monitor data quality, maintain governance, track system activity logs, and spot tracking inconsistencies before they impact business decisions.

• Using Profiles: Centralizing customer data inside Data360—storing custom attributes, historical interactions, and cross-channel user states for unified targeting.

• Using Triggers: Setting up real-time event rules to fire campaigns, pass attributes, or activate custom workflows immediately when specific user behaviors occur.

Who Should Attend?

This session is designed for product managers, developers, and data practitioners who want controlled deployments and rich audience data: