Webinar
All You Need to Start Your Experiment
Rohan Shorey
Product Trainer
Webinar Summary
Launching successful A/B tests requires more than just changing a button color—it demands a solid experiment setup, precise audience targeting, and accurate tracking.
In this live session, All You Need to Start Your Experiment, we walk you through the essential mechanics of building reliable experiments from scratch. You’ll learn how to structure complex multi-page campaigns, define precise audience targeting rules, capture critical user actions using events, and set up mutually exclusive campaigns so your tests never collide or distort your data.
What We’ll Cover
We’ll break down the practical mechanics into six comprehensive modules:
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Understanding A/B Testing: Core principles, hypothesis creation, statistical confidence, and why testing beats educated guessing.
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Configuring Pages & Multi-Page Experiments: How to map URL patterns, handle query parameters, and set up seamless multi-page funnel tests across user journeys.
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Targeting Specific Audiences: How to isolate user segments based on device, traffic source, geo-location, custom attributes, and behavioral triggers.
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Events — Managing User Actions & Data: Setting up element clicks, form submissions, scroll triggers, and custom JavaScript events to capture granular interactions.
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Metrics — Measuring User Conversion: Defining primary and secondary conversion metrics, revenue goals, and setting up accurate attribution.
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Mutually Exclusive Campaigns: How to configure exclusion groups to safely run multiple overlapping experiments without compromising data integrity.
Who Should Attend?
This session is designed for anyone responsible for designing, launching, or managing experimentation programs:
| Attendee Role | Primary Benefit |
| CRO Specialists & Marketers | Learn how to build clean test structures that produce reliable, statistically significant wins. |
| Product Managers | Master audience segmentation and event tracking to test feature variations effectively. |
| Data & Web Analysts | Ensure conversion tracking, event attribution, and exclusion logic are properly configured. |
| Web Developers | Understand URL matching rules, custom event firing, and multi-page tracking setups. |
What you will learn
- Rock-Solid Experiment Setup: A repeatable framework for setting up single-page and multi-page A/B tests.
- Precision Targeting Skills: The ability to route specific test variations exclusively to high-value user segments.
- Accurate Event & Metric Architecture: Confidence in tracking custom user interactions and mapping them to clear revenue or conversion goals.
- Clean Data Isolation: A clear strategy for running multiple concurrent campaigns through mutually exclusive groups without data contamination.
Watch Now
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