How a family-owned plant store delivered 19.26% higher conversions
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Perfect Plants, a Florida-based online nursery, noticed a drop in conversions from Product Pages to Cart Pages. They observed that mobile visitors struggled to scroll scroll through the image carousel and dropped off.
We hypothesized that changing the positioning of the image carousel would impact the clicks on add-to-cart. So they used our Visual Editor from our Web Experimentation product to place the image carousel below the button in Variation 1 and removed it entirely from variation 2.
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Result: Variation with no image carousel outperformed with a 19.26% higher conversion rate from the baseline. |
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Result: Variation with no image carousel outperformed with a 19.26% higher conversion rate from the baseline. |
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