Optimisation mobile : 5 tips pour transformer son parcours client et booster ses conversions

Mobile devices today are much more than just modern accessories; they have become a necessity.

By the end of 2023,  nearly 70%  of the world’s population was using a smartphone. An increasing number of us even own more than one, to the point that the number of mobile subscriptions worldwide, estimated at  7 billion  in 2024 (with a forecast of 8 billion by 2028), has surpassed the number of smartphones in use.

Smartphones have also revolutionized the way we interact with brands, bringing inspiration (inspiring content created on social networks) closer to interaction (clicks, likes, or even the act of purchasing).

Mobile website traffic  peaked at 59% in 2022 before stabilizing at 54% in 2023.

However,  mobile conversion rates  are lagging behind. Conversion rates on desktop and tablet are 3.1% and 2.8% respectively, while those on smartphones only reach 2.3%.

The question then arises: why this discrepancy?

In our e-book, “Mobile Optimization: 5 Tips to Transform Your Customer Journey and Boost Conversions,” we analyze consumer behavior, industry trends, and mobile optimization tests conducted by our Wingify clients. Discover how smartphones influence the customer journey and explore strategies to optimize the user experience and maximize conversions.

Topics covered in this ebook include:

• Smartphones and the customer journey
• Optimize loading speed
• Respect the Thumb Zone
• Maximize available space
• Optimize your CTAs
• Simplify the steps of the customer journey

74% of Gen Z  say they use mobile devices more often to make online purchases

Download your copy of our e-book “Mobile Optimization: 5 tips to transform your customer journey and boost your conversions” now and transform your mobile strategy!