Le playbook de la génération de leads

The Lead Generation Playbook: 10 Essential Ideas for Optimizing the Experience

Less than 3% of the total traffic arriving on your website will convert into leads.

Lead generation is often a top priority for marketers, but it can also be one of their biggest challenges. This is largely due to the fact that of all the traffic arriving on your website, only 2.4% of visitors will convert. So, how can you boost that number?

Experimentation is the answer. Testing and discovering what works best to encourage your audience to engage is an essential part of creating customer-centric, lead-generating digital experiences.

To help you turn passive visitors into qualified leads, we’ve compiled 10 experimentation ideas from AB Tasty customers. You can use them to increase your conversions and improve audience engagement.

Don’t miss out on potential leads!

Download your copy of the lead generation playbook now.

Lead generation test idea

360Learning simplifies the navigation bar to better guide its customers

The 360Learning team wanted to optimize the user experience on their homepage to generate more leads. They ran an A/B test on the navigation bar, where a simplified version competed with the original, more cluttered version. The results? With fewer distractions, the simplified navigation bar led to a 60% increase in the click-through rate on the “Request a Demo” CTA.

Don’t miss out on potential leads!

Request your copy of the lead generation playbook and start testing now.