10 Exemples de tests server-side que vous ne pourriez pas mener en client-side

As  you gain maturity in the area of ​​customer experience optimization , you will undoubtedly want to go further and conduct more complex experimentation and personalization campaigns.

If you thought your A/B testing tool limited you to simple design or wording changes, you will be surprised by  the new possibilities that are available to you thanks to the server-side.

We’ve listed some  sources of inspiration  for your next tests, but the possibilities are endless!

Discover your new powers

As you adopt a “Test and Learn” culture, you will certainly want to:

• Conduct more sophisticated tests , focusing on the features or nature of your product/service
• Introduce new components  to your optimization strategy, taking into account your business rules.
•  Involve more internal teams , for example your product or tech teams

When these questions arise, it is probably time to adopt a different approach to experimentation based on server-side logic, which, unlike client-side logic, multiplies your range of possibilities and gives you greater flexibility to test any hypothesis, on any device.