Big Brand, Lean Start: How WGU Relaunched Its CRO Program and Won
Transcript
Speaker
Whitney Norton
CRO Manager, Western Governors University
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Is experimentation only about instant revenue uplift?
Experimentation, as a method to validate a hypothesis, has proved its worth time and again. The sales pitch, however, for a proposed experiment has always focused on adding instant revenue to the business. But, as business people, we all know the effort that goes into earning even a single dollar.
Hear from the experts in the business as they discuss the most important question - Is experimentation only about instant revenue uplift?
Join in LIVE for this amazing panel discussion where the audience gets the chance to be an active part of the discussion as well.
Reducing Revenue Churn Through Cross-Functional Optimization
When customer churn numbers start haunting, you know it’s time to start thinking more about growth. Most organizations resort to modifying product in the hope that the changes will convince customers to stay.
At Wingify, we thought differently. Instead of product optimization, we followed a process optimization approach.
Our growth team executed a cross-functional optimization strategy involving people from our customer success team. We identified critical customer accounts and ran optimization programs that reduced churn by 33%!
In this session, Wingify’s Head of Growth, Ashwin Gupta, will share the complete action plan.
Beyond the Primary KPI: Leveraging Bad Test Results
One of the main concerns of conversion optimization professionals and their clients is the defined KPI (key performance indicator) of the test. If you are exclusively keeping an eye on one data point, it can easily muddle your insight. This can add to frustrations and the team may lose confidence in the process.
There’s value in a failed experiment.
This talk by Christopher Nolan of Shipbob will give you an understanding of segregating good and “bad” test results through deeper analysis. He will share practical examples from his years of experience of working previously with Conversion Sciences, BigCommerce, and now Shipbob.