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Personalization at Scale: The 4-Year Journey of BAT's CRO Transformation
Designing for Scale at Ackermans: UX, CRO, and Experimentation
Personalization at the Speed of Intelligence
From Data Dump to Discovery: Using AI to Decode User Behavior in GA4
Designing AI Workflows That Deliver Value and Empower Creativity
Testing Persuasive Messages Using AI
No Two Journeys Are the Same
Hello, You: Crafting Experiences That Remember (and Reward)
Gathering and Synthesizing User Testing Insights with AI
Insights Over Assumptions: Beyond the Homepage at Pizza Hut
Building a Culture of Experimentation in the Times of AI
Booking.com’s Playbook for Everyday Experimentation
Breaking Down Silos: Experimentation and Personalization at Virgin Media O2
Competing on Experience ft. Air New Zealand
The Human Element of Evidence at Chewy
Crafting Personalized Journeys at 35,000 Feet
How HDFC ERGO is Rewriting the Rules of Success in the Insurance Business
From Bricks to Clicks: Primark’s Bold Step into Digital Experimentation
How AT&T Turns Data into Gold
The High-Impact Experimentation Framework Fueling EnergySage’s Success
Lost in Translation? Language Localization Experiment and Its Impact on Conversions
Optimizing the Consumer Healthcare Journey at Mayo Clinic
Putting the Person(ality) Back Into Personalization: A Behavioral Scientist's Journey
AI Bootcamp for Experimentation
Effective Personalization and Stakeholder Alignment
Insight-led Personalization: Whys and Hows
Personalization in Action: Maximizing Impact with What You’ve Got
Beyond the Website: Acquisition Journey Research
Emotional Resonance and Data-Driven Strategies at Bitly
How Scotts Miracle-Gro Nurtures Growth Exactly How It Wants
Design for Impact: Boost Business by Enhancing Customer Experience
FNB’s Vision for a Future Built on Contextual User Experience
Decathlon’s Blueprint for Server-Side Experimentation
Shop, but Don’t Drop: How ZALORA Turned Churn Around With A/B Testing
Acquisition Loops Cannibalization in B2B
A/B Tests: Two Important Uncommon Topics: The OEC and Trust
Causal Inference, Experimentation and A/B Testing
What to do About Inconclusive Experiments
Win by Focusing on People With Interest but Not Buying
UX Fundamentals for More Conversions
Building a Center of Excellence for Experimentation
Rapid Experimentation: How Testing Works at Scale
How Cross-Collaboration Has Increased Velocity of Experimentation at Tele2
How Experimentation Works at eBay
Designing Customer-Centric Experiments: Insights from Specsavers
Building Dynamic Experiences Step-by-Step
Weaving Psychographics into Experimentation
Using Neuroscience to Create Engaging User Journeys
SaaS Marketing: Strategies for the Present and Future Success | Wingify ConvEx 2023
Product Management and Experimentation
Experimentation in the Hospitality Sector
How to Capture 20% More Sales in Your DTC Business
Research & Comedy
Conversion Research
Make Forms Easy for Users
What is Marketing?
Experimenting with AI: When Bots do CRO
Uncover High-Impact Testing Ideas: Site Review Strategies
Lost in Optimization: How We Excel at Websites but Neglect Our Organization
The Experimentation Secret Sauce: A Multidisciplinary Story
Beyond Basics: Addressing Complex Challenges in Experimentation
How to Guarantee Innovation & Sales Growth Through Experimentation
[Workshop] Psychology and Controversy - How to do A/B Testing the Right Way
[Workshop] Create a Data-Driven Experimentation Program With Speero's Research Playbook
Experiments, Events, and More: Fireside Chat With Mark Kilens
The Testing Maturity Model Used at Dandy
Managing and Scaling Experimentation Programs at Global Companies
Performance: Each 0.1 Second Is Worth $18M For Bing
Embedding Experimentation In Company Culture
Value Proposition: The One Thing That Really Matters
How Booking.com Manages Large Scale Experiments
Step Into Your Customers' Shoes With User Research
Attract Customers By Speaking To What They Really Value
How HubSpot Used Data To Redesign Its Academy Website
eCommerce Optimization Using Voice Of Customer Data
Behavioral Science For Better Hypothesis And Insights
The Science Of Testing At Trainline
10 Examples Of Winning Experiments That Drove Revenue And Performance Gains
How A 250-Year-Old Company Adapts To The Changing Consumer
Proving Best Practices By Testing
The Frictionless Path To Customer Loyalty And Higher Sales
