Experience
Online 2026
Make every digital experience relevant.
Nov 17 - 19, 2026
Online 2026
Make every digital experience relevant.
Nov 17 - 19, 2026
The average experience is already obsolete.
While you’re reading this, context is shifting under every visitor—intent, emotion, affinity, the exact second they’re here. Most platforms still serve groups. The next ones will serve the individual, in the moment, across every surface, and prove that the decision was right.
Experience Next Online (previously ConvEx) is where that future becomes visible.
Here, understanding, deciding, acting and learning collapse into one continuous loop. AI doesn’t sit on top of the stack—it runs through it. Humans set the objectives. Agents accelerate the scale. And every decision is grounded in the only proof that still matters: measured outcomes, not models alone.
Relevance is no longer a feature.
It is the operating system.
Make every digital experience relevant.
3 days. Insightful sessions.
Day 1
See how AI is changing the way experimentation teams come up with ideas, run tests, interpret results, and make product decisions. The focus is on practical applications, from smarter test ideation to AI-assisted analysis and experimentation at scale.
Day 2
A practical look at optimizing the entire path from product discovery to purchase. Expect real examples across search, recommendations, merchandising, personalization, and checkout, with a focus on what actually moves conversion and revenue.
Day 3
Start with what customers are actually doing and saying, then turn those signals into better experiences. Sessions cover behavioral insights, audience segmentation, personalization, and using customer feedback to decide what to test and improve next.
What you’ll bring back to your team
Learn from real playbooks of teams already running the continuous loop — Understand, Decide, Act, Measure & Learn. You’ll hear what worked, what failed, the difficult trade-offs, and the exact frameworks that turned visitor signals into better experiences and measurable outcomes. Walk away with tactics you can apply to your understanding, decisioning, and activation work the very next day.
Leave with a clearer view of how relevance actually works at decision-time. See how leading teams structure the loop from understanding to activation, where AI belongs in the process, and how to keep human judgment in control while agents accelerate scale.
Digital experiences are moving from static to agentic. The teams that win will be the ones who can prove their decisions, not just generate them. Sharpen how you think about relevance at decision-time, see where the practice is heading next, and position yourself and your team at the front of the next wave of experience optimization.
Answered before you ask.
Experience Next Online 2026 by Wingify is a 100% virtual event. You can tune in from the comfort of your place from anywhere around the world.
Knowledge should be free, and hence, the event is absolutely free to attend :)
The business professionals who will find the most value in this event include those from the following functions: conversion rate optimization/experimentation, marketing, product management, growth, UI/UX, and data analysis.
Seniority is no bar at Experience Next Online 2026. Whether you are a founder, VP, director, senior manager, or a fresher/individual contributor, there is something for everyone.
You don't need any special preparations. We will notify you when the event goes live.
We will publish pre-recorded sessions every day and notify you once they go live.
Experience Next Online aims to inspire and motivate businesses worldwide and across different verticals with the growth stories of world-leading brands.
Experience Next Online 2026 is the 6th edition of the annual event by Wingify. Some of the most sought-after experts have chosen to share their invaluable insights at the event including but not limited to Ronny Kohavi (Microsoft), Lukas Vermeer (Booking), Simon Elsworth (Whirlpool), Rose Jia (Amazon), And Ozbay (Etsy), Marianne Stjernvall (Coop), Marcello Pasqualucci (Sky), and many more! See the full list here.
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