How do you manage user experience when you are building products that touch the lives of millions of users per day?
Karan Peri, senior product lead, global user experience at Amazon Prime Video, finds himself asking this question quite often. He carries the responsibility of delivering enticing video experiences to Prime Video customers on large screens and living room devices so that they consume more of its content.
Previously, as a senior product manager at Flipkart (acquired by Walmart), Karan co-founded Flipkart Lite. With a mobile-app-like experience, Flipkart Lite weighs only a few kilobytes and is the world’s first eCommerce progressive web app.
Catch him LIVE in this exclusive interview-cum-freewheeling conversation with the associate director of product at Wingify, Rahul Jain. A must-attend webcast for anyone building new products or improving the existing ones.
Learning about human behavior is a vital aspect of the experimentation process. You build an idea around what could be the improved digital experience that will influence the buyers to buy your service or products. And then buyers tell you what they think about your idea.
At Intuit TurboTax, the pace of learning through experiments has increased in the past few years. This acceleration in learning is attributed to 3 factors:
access to self-serve data
design principles for rapid decisions
technology for rapid prototyping
These factors are guided by well-defined innovation frameworks used at Intuit:
Customer-Driven Innovation (CDI)
Design For Delight (D4D)
Rhys Mohun and Ted Chiasson are here to talk about learning at speed at Intuit.
Experimentation, as a method to validate a hypothesis, has proved its worth time and again. The sales pitch, however, for a proposed experiment has always focused on adding instant revenue to the business. But, as business people, we all know the effort that goes into earning even a single dollar.
Hear from the experts in the business as they discuss the most important question - Is experimentation only about instant revenue uplift?
Join in LIVE for this amazing panel discussion where the audience gets the chance to be an active part of the discussion as well.