Reducing Revenue Churn Through Cross-Functional Optimization
When customer churn numbers start haunting, you know it’s time to start thinking more about growth. Most organizations resort to modifying product in the hope that the changes will convince customers to stay.
At Wingify, we thought differently. Instead of product optimization, we followed a process optimization approach.
Our growth team executed a cross-functional optimization strategy involving people from our customer success team. We identified critical customer accounts and ran optimization programs that reduced churn by 33%!
In this session, Wingify’s Head of Growth, Ashwin Gupta, will share the complete action plan.
Transcript
Speaker
Ashwin Gupta
Ex - Growth, Wingify
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Is experimentation only about instant revenue uplift?
Experimentation, as a method to validate a hypothesis, has proved its worth time and again. The sales pitch, however, for a proposed experiment has always focused on adding instant revenue to the business. But, as business people, we all know the effort that goes into earning even a single dollar.
Hear from the experts in the business as they discuss the most important question - Is experimentation only about instant revenue uplift?
Join in LIVE for this amazing panel discussion where the audience gets the chance to be an active part of the discussion as well.
Accelerated Learning Through Experimentation at Intuit
Learning about human behavior is a vital aspect of the experimentation process. You build an idea around what could be the improved digital experience that will influence the buyers to buy your service or products. And then buyers tell you what they think about your idea.
At Intuit TurboTax, the pace of learning through experiments has increased in the past few years. This acceleration in learning is attributed to 3 factors:
access to self-serve data
design principles for rapid decisions
technology for rapid prototyping
These factors are guided by well-defined innovation frameworks used at Intuit:
Customer-Driven Innovation (CDI)
Design For Delight (D4D)
Rhys Mohun and Ted Chiasson are here to talk about learning at speed at Intuit.
Product-Led Growth Through User-Journey Optimization
It has become increasingly important to drive business objectives by doing experimentation and learn to fail fast. Internet companies like Airbnb, Pinterest, Facebook, Netflix rely heavily on product innovations to drive growth with fast pace changes in their product and user journeys for continuous improvements.
In the post-COVID world, organizations will move towards product innovation that brings their business back on track and gains user trust.
Ankit Gupta is responsible for building growth products at Myntra. In his session, Ankit will share his learnings from his personal meetings with the growth leaders and how the implementation of those strategies helps deliver growth in his organization.