It has become increasingly important to drive business objectives by doing experimentation and learn to fail fast. Internet companies like Airbnb, Pinterest, Facebook, Netflix rely heavily on product innovations to drive growth with fast pace changes in their product and user journeys for continuous improvements.
In the post-COVID world, organizations will move towards product innovation that brings their business back on track and gains user trust.
Ankit Gupta is responsible for building growth products at Myntra. In his session, Ankit will share his learnings from his personal meetings with the growth leaders and how the implementation of those strategies helps deliver growth in his organization.
One of the main concerns of conversion optimization professionals and their clients is the defined KPI (key performance indicator) of the test. If you are exclusively keeping an eye on one data point, it can easily muddle your insight. This can add to frustrations and the team may lose confidence in the process.
There’s value in a failed experiment.
This talk by Christopher Nolan of Shipbob will give you an understanding of segregating good and “bad” test results through deeper analysis. He will share practical examples from his years of experience of working previously with Conversion Sciences, BigCommerce, and now Shipbob.
When customer churn numbers start haunting, you know it’s time to start thinking more about growth. Most organizations resort to modifying product in the hope that the changes will convince customers to stay.
At Wingify, we thought differently. Instead of product optimization, we followed a process optimization approach.
Our growth team executed a cross-functional optimization strategy involving people from our customer success team. We identified critical customer accounts and ran optimization programs that reduced churn by 33%!
In this session, Wingify’s Head of Growth, Ashwin Gupta, will share the complete action plan.