Experimentation, as a method to validate a hypothesis, has proved its worth time and again. The sales pitch, however, for a proposed experiment has always focused on adding instant revenue to the business. But, as business people, we all know the effort that goes into earning even a single dollar.
Hear from the experts in the business as they discuss the most important question - Is experimentation only about instant revenue uplift?
Join in LIVE for this amazing panel discussion where the audience gets the chance to be an active part of the discussion as well.
It has become increasingly important to drive business objectives by doing experimentation and learn to fail fast. Internet companies like Airbnb, Pinterest, Facebook, Netflix rely heavily on product innovations to drive growth with fast pace changes in their product and user journeys for continuous improvements.
In the post-COVID world, organizations will move towards product innovation that brings their business back on track and gains user trust.
Ankit Gupta is responsible for building growth products at Myntra. In his session, Ankit will share his learnings from his personal meetings with the growth leaders and how the implementation of those strategies helps deliver growth in his organization.
Learning about human behavior is a vital aspect of the experimentation process. You build an idea around what could be the improved digital experience that will influence the buyers to buy your service or products. And then buyers tell you what they think about your idea.
At Intuit TurboTax, the pace of learning through experiments has increased in the past few years. This acceleration in learning is attributed to 3 factors:
access to self-serve data
design principles for rapid decisions
technology for rapid prototyping
These factors are guided by well-defined innovation frameworks used at Intuit:
Customer-Driven Innovation (CDI)
Design For Delight (D4D)
Rhys Mohun and Ted Chiasson are here to talk about learning at speed at Intuit.