You know about optimization and experimentation at the top of the funnel. Voice of customer landing page copy that increased conversions by 15%, form field tweaks that increased MQLs by 12% – you’ve heard it all before. But what about mid- and bottom-of-funnel optimization and experimentation?
The Pareto Principle states that you get 80% of your revenue from 20% of your customers and acquiring new customers is 5-25 times more expensive than retaining existing customers. So, learn the step-by-step process for getting more out of your entire SaaS lifecycle.