Designers aspire to create experiences that people love. To do so requires more than just making products and services usable. In this session, Nadia will question some truths about what makes a great user experience in the fast-changing eCommerce and retail space.
She will discuss why speed and convenience are not always the right answer to a great experience. And share how Everlane, the direct-to-consumer retail brand, is designing a customer experience where technology stays in the background while the customer is in the foreground.