AB Tasty et VWO ont uni leurs forces, car la moitié de la boucle n'a jamais suffi.

En savoir plus sur la fusion

An Interview with Amazon Prime Video's Sr. Product Lead Karan Peri

How do you manage user experience when you are building products that touch the lives of millions of users per day?

Karan Peri, senior product lead, global user experience at Amazon Prime Video, finds himself asking this question quite often. He carries the responsibility of delivering enticing video experiences to Prime Video customers on large screens and living room devices so that they consume more of its content.

Previously, as a senior product manager at Flipkart (acquired by Walmart), Karan co-founded Flipkart Lite. With a mobile-app-like experience, Flipkart Lite weighs only a few kilobytes and is the world’s first eCommerce progressive web app.

Catch him LIVE in this exclusive interview-cum-freewheeling conversation with the associate director of product at Wingify, Rahul Jain. A must-attend webcast for anyone building new products or improving the existing ones.

Transcript

Speaker

Other Suggested Sessions

Accelerated Learning Through Experimentation at Intuit

Learning about human behavior is a vital aspect of the experimentation process. You build an idea around what could be the improved digital experience that will influence the buyers to buy your service or products. And then buyers tell you what they think about your idea.

At Intuit TurboTax, the pace of learning through experiments has increased in the past few years. This acceleration in learning is attributed to 3 factors:

access to self-serve data
design principles for rapid decisions
technology for rapid prototyping
These factors are guided by well-defined innovation frameworks used at Intuit:

Customer-Driven Innovation (CDI)
Design For Delight (D4D)
Rhys Mohun and Ted Chiasson are here to talk about learning at speed at Intuit.

Big Brand, Lean Start: How WGU Relaunched Its CRO Program and Won

Product-Led Growth Through User-Journey Optimization

It has become increasingly important to drive business objectives by doing experimentation and learn to fail fast. Internet companies like Airbnb, Pinterest, Facebook, Netflix rely heavily on product innovations to drive growth with fast pace changes in their product and user journeys for continuous improvements.

In the post-COVID world, organizations will move towards product innovation that brings their business back on track and gains user trust.

Ankit Gupta is responsible for building growth products at Myntra. In his session, Ankit will share his learnings from his personal meetings with the growth leaders and how the implementation of those strategies helps deliver growth in his organization.