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Role of UX Researcher in Formulating Testing Strategy

Jason Marcus has been in this role for 10+ years. Having previously worked at Verizon and Bed, Bath & Beyond, Jason currently leads a team of UX researchers at American Express.

In this exclusive interview, we asked Jason about his research strategy, how UX researchers fit into different parts of the funnel, how UX researchers add quality and velocity to a testing program, and more.

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